UI/UX designer

VeVe Collectibles

VeVe digital collectibles come in limited edition releases, can be purchased, sold and traded, upgraded and customized, placed in virtual showrooms, shared on social and more, all through the VeVe app!

Partners with
VeVe Collectibles

About the project:

Timeline: May 2021-August 2021


Role: UI/UX Designer, with a focus in Gamification and Systems Design

Tools: Figma, Procreate, Adobe Illustrator, After Effects, Microsoft Excel

I worked with the lead content producer Trevor Dietz to design interactive experiences for collectors, with a focus on the Augmented Reality gallery feature. I developed and designed marketplace and monetization systems, creating user flows and documentation to prototype future iterations.

Increasing Player Retention
VeVe Collectibles

VeVe Core Game Loop before the Master Collector Program


I begin the design process with low fidelity, quick drawings to get ideas on to paper. This is way I'm able to iterate through many design options quickly.

I looked at the core game loop of the existing app:

  • How can we flesh out the game loop to push the player to hold the collectible for longer before selling?

  • What rewards can be given to the player for holding that supersede the monetary gain of selling?

The Solution:

A Master Collector Program that adopts features of a Battle Pass system. Users are able to unlock hidden features of the app based on their skill level in the program, and boast their higher status to other users on their profile and gallery.

Badges Iconography

I adopted a visual guide and iterated potential designs for the Master Collector Program.

VeVe Collectibles

Initial Pass

First attempt at a variety of possible badge styles, utilizing on a simple 3 color format: 2 metals (gold and silver) + gemstone color. The level progression was well received, but we decided we wanted to steer away from fantasy influences and towards a futuristic, cyber-city style.

VeVe Collectibles

Further refinement

I stepped away from fantastical elements, reducing the textures to only a silver texture and replaced the gold detailings with a blue color that tied in visually with VeVe's existing brand color palette.

Next steps

The Master Collector program is still undergoing development before official launch. Updates can be found on VeVe's official Twitter. More about the current state of the Master Collector Program can be viewed here.